Outdoor equipment brand case: BLACK YAK
Brand name: BLACK YAK Chinese name: Black Yak
Headquarters: Seoul, Korea
Founded in 1973
Brand Story:
BLACK YAK means black yak, Chinese transliteration is Bulaiak, the brand was founded in 1973, headquartered in Seoul, South Korea, is a high function, high-end professional outdoor brand. Brand inspiration comes from the founder. When Mr. Kang Tae-sun, a professional mountaineer from South Korea, climbed Mount Qomolangma, he saw that the yak's perseverance, despite the wind and snow, was just like the spirit of mountaineers. Yak in the Himalayas, known as the "plateau boat", to help local people to overcome the harsh climate, this spirit of silent adherence is the most colorful side of a mountaineer, but also in line with the brand "fearless challenge" purpose. This is the meaning of the Braiak LOGO, which can also be called "derived from Himalayan BLACKYAK". In 1998, BLACK YAK entered the Chinese market. In China, it always attaches importance to the friendly relationship with the environment, pays attention to the in-depth communication with consumers, and advocates and promotes the outdoor life concept of "mountain and wilderness". Every year, BLACK YAK organizes different forms of activities combined with environmental protection, giving consumers the opportunity to experience a novel outdoor journey and BLACK YAK high-quality outdoor products while establishing a green outdoor life concept.
Brand Products:
BLACK YAK specializes in the research and production of outdoor clothing, equipment and other international professional outdoor sports products such as hiking, camping and rock climbing.
Brand concept:
As an outdoor brand founded and designed by mountaineers, BLACK YAK advocates the customer philosophy of "do not do to others what you do not want to do to yourself", adheres to the quality concept of "only providing customers with products tested by extreme conditions", pursues excellent product performance and function, and pursues design that is closer to the needs of users in outdoor activities.
Brand culture:
B: I can Believe it
L: Life
A: Aplomb confidence
◆ C: Challenge
◆ K: Key incentive
Y: Youth
A: You have Ardent passion
K: Know the experience
Technology fabric:
BLACK YAK's products strive for excellence in material selection, using all the world's cutting-edge materials such as GORE-TEX, WIND STOPPER, COOLMAX, EPIC, POWER STRETCH, SUPPLEX and so on. It is worth mentioning that Bleyak is the first brand in China to cooperate with GORE-TEX and mass-produce, and has been maintaining deep cooperation with GORE-TEX to create a number of high-performance products. The products have won the design award of the Munich International Fair for Sporting Goods and Sports Fashion (ISPO) for many times, and have been widely praised by many domestic and foreign experts and mountaineering enthusiasts.